
How We Drive Change
Simple tools, powerful results
Our solutions tackle malnutrition, poverty, and climate stress. Over 70% of our farmers are women, and each household grows up to 4× more vegetables within one season.
Who We Serve
Women and youth farmers facing hunger, exclusion, and climate stress.
How Farmers Save
Farmers save small amounts on their phones via USSD a debt-free system that builds confidence and control.
What Farmers Receive
Biofortified maize, nutrient-rich vegetable seeds, and vaccinated chickens that immediately improve diets and support income growth.
How We Reach Farmers
We deliver inputs and training directly to villages at the start of each season, reducing cost and travel time.
How Farmers Learn
Hands-on learning builds real skills from composting to poultry care and climate-smart farming.
How We Build Climate Resilience:
Organic inputs and diversified production reduce climate risk and dependence on costly chemicals.

Youth Empowered Through Farming
I never thought I could farm without borrowing money. With HERVeg.05, I saved little by little on my phone, got my chickens and seeds delivered to my village, and learned by doing. Now I feed my siblings and sell the extra vegetables.
Rehema now feeds her siblings and sells 50% of her extra harvest locally.
Features & Stories
Discover the impact we're making together

How Women Farmers Are Saving Their Way to Food Security
When people think about financial inclusion in rural Africa, the image that often comes to mind is one of sleek fintech apps, digital wallets, or readily available micro-loans. However, for millions of smallholder farmers, particularly women and youth, the real challenges are fundamental

Before the Rain: How Tanzania’s Farmers Could Win or Lose the Season After the Elections
In a few weeks, Tanzanians will cast their votes. By the time the ballots are counted and the speeches fade, the skies will begin to shift, the smell of rain hanging in the air. For millions of smallholder farmers, this is not just another season. It’s the moment that decides whether the next year will bring food to the table or another stretch of hunger.

Feathers of Resilience: How SASSO Poultry Is Feeding Hope in Tanzania’s Highlands
The morning air in Njombe carries a strange mix these days, the damp scent of soil before rain, and the soft chorus of chickens. Not the scrawny local kind scratching for scraps, but sturdy SASSO birds brown, full-bodied, confident. For women like Anna Mkalawa, a 42-year-old farmer in Ihalula village, those birds are more than livestock. They’re insurance against hunger, and a small rebellion against poverty.

Six Steps to Change Farming Forever: How USSD Puts Power in Farmers’ Hands
Farming is the main source of income for millions of smallholder farmers in Tanzania and across Sub-Saharan Africa. Yet, many still struggle to make a decent living. For instance, in Rwanda, agriculture makes up over 30% of the country's GDP, but most farmers work on less than one hectare of land. They face challenges such as limited access to quality seeds, credit, farming advice, and reliable markets. Many depend on costly middlemen to sell their crops.

What We've Built and Where We're Going
Expanding to Reach 10,000 Farmers By:
Enabling women farmers to save in small installments through trusted mobile layaway
Training youth village sales agents, creating local jobs and reaching more villages
Bringing inputs closer to women’s homes through reliable last-mile delivery
Delivering practical, hands-on training in climate-smart farming, nutrition, and poultry
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